What does one thing have to do with the other? you might ask. Well, Morton says he came up with the idea for his agency during a hunting trip to Mexico. Seems his guide thought that when Morton asked him to take his hunting party someplace for dinner, what he really wanted was to visit a whorehouse. As Christians, Morton and his friends were mortified when they realized where they were taken.
"This isn't about being `holier than thou'," Morton says. "The operators I work with aren't necessarily Christians, but they understand that some people just don't like vulgarity, excessive drinking or coarse behavior." Other qualities he seeks that any hunter would appreciate are honesty in dealing with clients and ethical business practices. Of course, he says, they must also provide a quality hunting experience.
Morton started by researching such outfitters for himself and his friends, and he got the idea for launching a business when other hunters began contacting him through word of mouth. He uses only operators he knows personally, or who are recommended to him by friends or clients who understand what Morton is seeking. He currently books hunts in Colorado, Texas, Alaska, Utah, the Yukon, Newfoundland and other North American destinations. Eventually, he hopes to include Africa and other popular international destinations.