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Home » In This Issue
In The Editor's Sights
(posted April - 2014)
 
By Barbara Crown, Editor


"You are only as good as your last performance."

It may not be fair, but it's true. Most people judge you not by your track record but by how well you last performed. Pointing out successes with others does little to satisfy the one who feels you failed them. So what do you do? Blame others? Blame the person complaining? Or take a hard look at your performance and ask, where did it slip and how do I make it better? Recently we've been dealing with complaints on hunting operators who had previously been recommended by our subscribers. There's one in this issue, look for more in upcoming issues.

We understand things change. "It" happens. Someone in the hunting industry goes along building a business, pleasing clients, doing everything right, or at least it seems that way. Then, we get a bad report. Maybe it's something as simple as bad weather, or a poor fit between outfitter and client. Any outfitter and any hunter - no matter how good both are - can have a bad hunt together. We deal with those negative reports routinely, encourage both sides to air their perspectives and allow our readers to decide with whom to side. It's a formula that has worked well for more than 30 years and, as often as not, the next report we get on that hunting professional will be positive.

But sometimes we get two or several negative reports in a row. Then we really know something's wrong. Here at The Hunting Report, it's our job to be alert to these changes. When we see a pattern of negative reports, we dig deeper, try to get the whole story, find what has changed. Our goal is to give you the information you need to make informed decisions on where to spend your valuable hunting time and money.

We also realize that we are only as good as our last performance. It's why we don't cut corners and we don't try to do it the easy way. Instead, we do our very best to make each issue the very best we can make it, balancing the varied interests of all our subscribers, bringing you hard news and vetted information you can actually use to plan your next hunt. But we know there is always room for improvement.

So, we've embarked on a mission to improve our services and products. We've invested in new editors (Mike Bodenchuk, Justin Jones) and some new writers (Rolf Baldus, Ray Lee). There are more coming to cover Africa and elsewhere. Plus, we introduced our free twice monthly Hunting Report Roundup newsletter. (Contact us with your email address to receive it.) And we are in the process of upgrading systems to make it easier for you to manage your subscription online, access information on our website, and get more of the kind of information you want and need.

In the near future, we'll send you some surveys about your preferences and habits related to hunting travel. Your responses will help us tweak our new systems and better target the stories and information that serve you best. So please participate; think of it as filing a report on us. We promise you we'll take your comments and complaints seriously and make our next effort better than our last.


  


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