I recently received a very short email from a subscriber that, frankly, made my day. It was sent in response to a short item in the "Briefly Noted" section of our May issue: Subject: New B.C. tax law Hi,
Thank you for printing that info in the latest issue. We do book a lot of fishing and hunting trips - it saved us $1,900 USD. Guess it will pay for a few years of subscriptions.
Here at The Hunting Report
we are so grateful for the opportunity to help our readers, and it means a lot to us when we hear our work has saved you time, aggravation or money. That is our ultimate goal and the reason why we ask of every story we run: Will this help our readers make informed choices? Will the information or advice pay for their subscription?
When I first came to The Hunting Report
14 years ago, I thought it was so "cool" to be part of the "CNN and Consumer Reports" of hunting, reporting real news and telling readers what no one else would. I still think it's cool, but it's also quite humbling. I'm thankful that you allow me the privilege of reporting to you every month on interesting opportunities we find, warning you about potential problems and pitfalls, and arming you with information that helps you decide whether a particular hunt or operator is right for you.
Just the other day, another subscriber called to ask for my advice on choosing between two seemingly comparable outfitters for a specific hunt and species. He was an Email Extra subscriber but had not, at that point, really looked in depth at the database. I urged him to do so, because I knew that both of the outfitters he was considering had been the subject of a number of past subscriber reports. One had universally positive reviews dating back more than a decade. The other also had a long track record but with most of the recent reports being decidedly negative. I knew the back stories on both and it made me happy that I could give this subscriber what he needed to make a decision.
In this case, choosing one outfitter over another wouldn't absolutely guarantee a better hunt, but . . . with $10,000 or more and 10 days or so of hunting and travel time at stake, I'd want the odds in my favor. And that's what I try to do for you.
If we help you avoid the wrong hunt, if we help you navigate a potential problem with permits, gun transfers or trophy shipments, or if we help you avoid getting scammed by the unscrupulous, I hope you'll consider banking the savings from that. It will pay for a lifetime's worth of subscriptions to The Hunting Report
, and allow me to keep serving you.
Thank you for all of your phone calls and emails letting us know where we've helped you and where we can do a better job of helping you. Please keep them coming.